Session One: Introduction to Entrepreneurship

Students are introduced to the elements of successful business start-ups, myths and facts about entrepreneurship, and early product development.

• Recognize the elements of a successful business start-up.
• Evaluate myths and facts about entrepreneurship.
• Consider product-development options.
  

Session Two: What’s My Business?

Students continue to develop their product or service idea by analyzing various sources of successful entrepreneurial ventures, culminating in their selection of a product or service as the basis of their business plan.

• Recognize the importance of carefully selecting their product or service before starting their business.
• Apply their passions, talents, and skills to a market-needs assessment to determine the basis of their business plan.
  

Session Three: Who’s My Customer?

Students examine how market needs and demographics contribute to successful entrepreneurial ventures.

• Recognize the importance of analyzing their market.
• Apply a needs assessment to the market available to a specific product.
  

Session Four: What’s My Advantage?

Students learn the importance of intentionally selecting and applying competitive advantages to an entrepreneurial venture.

• Define competitive advantages and recognize them in other businesses.
• Demonstrate the importance of selecting competitive advantages that give their product and market an edge on the competition.
  

Session Five: Competitive Advantages

Students apply competitive advantages to entrepreneurial ventures.

• Evaluate short- and long-term consequences in making ethical decisions.
• Express that being ethical can be good for business.
  

Session Six: Ethics Are Good For Business

Students learn to anticipate ethical dilemmas and consider consequences in making ethical business decisions.

• Evaluate short- and long-term consequences in making ethical decisions.
• Express that being ethical can be good for business.
  

Session Seven: The Business Plan

Students apply the six elements of successful start-ups for their products and services.

• Compile entrepreneurial elements into a sample business plan.