By developing the essential components of a business plan, JA Be Entrepreneurial challenges students to start an entrepreneurial venture while still in high school.
Session One: Introduction to Entrepreneurship
Students are introduced to the elements of successful business start-ups, myths and facts about entrepreneurship, and early product development.
Session Two: What’s My Business?
Students continue to develop their product or service idea by analyzing various sources of successful entrepreneurial ventures, culminating in their selection of a product or service as the basis of their business plan.
Session Three: Who’s My Customer?
Students examine how market needs and demographics contribute to successful entrepreneurial ventures.
Session Four: What’s My Advantage?
Students learn the importance of intentionally selecting and applying competitive advantages to an entrepreneurial venture.
Session Five: Competitive Advantages
Students apply competitive advantages to entrepreneurial ventures.
Session Six: Ethics Are Good For Business
Students learn to anticipate ethical dilemmas and consider consequences in making ethical business decisions.
Session Seven: The Business Plan
Students apply the six elements of successful start-ups for their products and services.